For women over 60

Your skin changed. Your makeup can change with it, for drugstore prices.

I'm Joanne. I did makeup for forty years: brides, television studios and a department store counter. This is the guide I'd hand you across that counter: a simple routine, the drugstore products I'd buy instead of the luxury jars, and makeup for mature skin, step by step.

Joanne Whitley at her vanity holding a makeup brush, beside the cover of Joanne's Drugstore Skin and Makeup Guide After 60. Digital PDF. Nothing ships.

58 pages, large print. Five dupe pairs, a morning and night routine, seven makeup steps, and a shopping list with prices checked in November 2026.

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Opens on a phone, a tablet or a computer. Print any page. One payment, no subscription.

Joanne Whitley at her vanity.
Hello from Joanne

The back of the box tells you more than the price does

Forty years behind a makeup chair teaches you one thing above all: how to read the back of a box. The front is advertising. The back is the recipe.

I watched women pay ten times more for a cream because the old name of an ingredient sounded fancier. Same molecule. I watched foundation sit in lines because nobody had told them to use less and press it in.

So I wrote it all down, in big type, for women over sixty: what changes in skin, the routine that works with it, the drugstore jars I'd buy, and how to do your face so it looks like you on a good day.

Joanne Whitley

Straight talk

What's in it, and what I left out on purpose

In the guide

  • What changes in skin after 60, in plain words, with where each fact comes from
  • A morning and a night routine, with amounts you can picture
  • Five luxury products and the drugstore ones I'd buy instead, labels side by side
  • Where each cheaper one falls short. Some do, and you deserve to know which
  • Makeup for mature skin in seven steps, including hooded eyes and lips that feather
  • A shopping list of real drugstore products with the prices I saw in November 2026

Not in the guide

  • Promises to remove wrinkles. No cream does that, and I won't pretend
  • “Look ten years younger” claims
  • Statistics nobody can trace
  • Affiliate links. No brand paid to be in it
  • Medical treatment. Skin conditions belong with a doctor
  • Kitchen recipes like lemon juice or baking soda on your face
Look inside

Big type, plain pages, tables you can read

Tap a page to see it full size.

The Guide on One Page: twelve rules, each pointing to its chapter.
The guide on one pageTwelve rules, each with its chapter. Page 4.
The dupe table: five luxury products and the drugstore ones beside them, with prices.
The dupe tableFive luxury jars, five drugstore ones, the labels compared. Page 27.
The morning routine: four steps with amounts and times.
The morning routineFour steps, with amounts. Page 18.
Step 5: eyes for hooded lids, step by step.
Eyes for hooded lidsWhere the shadow goes when the crease disappears. Page 43.
The shopping list: drugstore skin care with brands and typical prices.
The shopping listReal products, typical prices, a box to tick. Page 52.
The cheat card: morning, night, makeup and rules on one page.
The cheat cardOne page for the bathroom cabinet. Page 55.
What is inside

Chapter by chapter

58 pages in large print. A one-page summary at the front, working links in the contents, and a cheat card at the back.

Part One: Your skin now

What changes in skin after 6010
Drier, thinner, slower to heal, and what each change means at the mirror. From MedlinePlus and the American Academy of Dermatology.
Reading the back of the box13
The first-five-names rule, the Drug Facts box, and the words on the front that mean less than they sound.
Patch tests, shelf life and clean brushes15
The 24-hour arm test, the little open-jar symbol, and when mascara goes in the bin.

Part Two: The routine

The morning routine18
Four steps, with amounts, and the five minutes that stop foundation sliding.
The night routine20
Cleanse, serum, cream and ointment on the dry spots, the way we did it on set.
Starting retinol slowly22
Which strength, a week-by-week schedule, the moisturizer sandwich, and who should ask first.
Sunscreen under makeup24
What to buy, how much, and how to wear it under foundation without it pilling.

Part Three: Drugstore or luxury

The dupe table27
A $45 sunscreen and a $16 one with the same minerals. A $200 cream and a $6 ointment with the same base. And three more pairs.
Find your own dupe in five minutes30
Six steps and a worksheet for any jar you already own.

Part Four: Makeup, step by step

The small kit33
About twelve things, and why cream works better than powder now.
Prep and primer35
Why your moisturizer is your primer, and the one primer worth buying.
Foundation that doesn't crease37
Finding your shade at the jaw, the damp-sponge method, and a table of what goes wrong and the fix.
Concealer for dark circles39
Blue, brown or shadow: what you're covering, and how to use less.
Brows41
Three points, the right colour for grey hair, and strokes that look like hair.
Eyes for hooded lids43
Shadow where you can see it with your eyes open, and liner that doesn't disappear.
Blush placement45
Higher than it used to be, blended up, and colours for your colouring.
Lips47
Prep, line, fill, and what to do when lipstick feathers.
The ten-minute face49
Minute by minute, plus a two-minute face and one for special days.

Part Five: Shopping and the cheat card

The shopping list52
Eighteen real drugstore products, brand, product and typical price, checked in November 2026.
The cheat card55
Morning, night, makeup and the rules, on one printable page.
What I left out, and why56
The promises and numbers I wouldn't print.
Sources57
Every fact and price, with where it came from.
Three things from inside

Take these with you, free

Instead of reviews, here's a taste of the guide itself.

Read the first five names

In the US, ingredients are listed from most to least, but anything at one percent or less can go in any order after that.

So the first five names are the real recipe. Compare those, not the price.

Same minerals, a third of the price

A $45 luxury sunscreen and a $16 drugstore one: titanium dioxide 6%, zinc oxide 5%, both printed in the Drug Facts box.

Prices seen November 2026. They change.

Shadow above the fold

With hooded lids, do your eyes with your eyes open. Shadow in the real crease disappears when you look up.

Put it a little above the fold, where you can see it.

Who it is for

Written for women over sixty

It's for you if

  • You're over 60, or buying for someone who is
  • Your skin feels tighter every winter and foundation sits in the lines
  • You'd like a simple routine you can keep
  • You shop at the drugstore, Walmart or Target, and wonder if the luxury jar is worth it
  • Your lids have become hooded and your old eye makeup doesn't work

You don't need

  • Expensive products. Everything on the list is from the drugstore
  • A lot of makeup. The kit is about twelve things
  • Good eyesight for small print. It's large print
  • A printer. It reads well on a screen, and you can print the cheat card

It's not for you if

  • You want a cream that removes wrinkles. Nobody honest sells one
  • You need help with a skin condition. Please see a dermatologist
  • You want prescription or procedure advice
  • You shop outside the United States. Prices and products are US
The offer

One guide, one price

Cover of Joanne's Drugstore Skin and Makeup Guide After 60.
The guide

Joanne's Drugstore Skin & Makeup Guide After 60

  • The full guide, 58 pages, PDFLarge print, five parts, sources in the back
  • The dupe table and the shopping listReal drugstore products with prices checked in November 2026
  • The cheat cardOne page to print for the bathroom cabinet
  • Yours to keepOne payment. No subscription.
$27one payment

Digital PDF. Nothing ships.

Available soon

30 days to change your mind

If it isn't what you needed, reply to your Gumroad receipt within 30 days and you get your money back. Questions go the same way.

Questions

Before you buy

Is this a printed book?

No. It's a PDF you download. Nothing comes in the mail. You can read it on a screen or print any page at home or at the library.

Is the print really large?

Yes. The body text is set bigger than a normal book, with plenty of space between lines, and on a tablet or computer you can make it bigger still.

Will it open on my phone or tablet?

Yes. A PDF opens on any phone, tablet or computer without extra software. The contents page has links, so you can tap a chapter and jump to it.

Do I have to buy all the products on the list?

No. Start with sunscreen and a moisturizer. The guide explains what each product does, so you can check whether something you already own does the same job.

Are the prices current?

Every price was read on a brand's website or a big store's website in November 2026, and the guide says “about.” Prices and sales change, and shades can cost different amounts.

Is this medical advice?

No. It's general information about everyday skin care and makeup. It doesn't diagnose or treat anything. If your skin is sore, changing or worrying you, or you take medicine that affects your skin, ask your doctor, a dermatologist or your pharmacist.

Did any brand pay to be in it?

No. It's an independent guide. No brand or store wrote it, paid for it or approved it, and there are no affiliate links.

I have sensitive skin. Will it help?

The guide leans to gentle, fragrance-free products and shows you how to patch test anything new on your arm first. If your skin reacts to most things, see a dermatologist before changing your routine.

I can't find my download.

Look in your email for a message from Gumroad. Search for the word Gumroad, and check the junk or spam folder too. If you have more than one email address, check the one you typed when you paid.

The link in that email takes you back to your file at any time, on any device.

What if it isn't for me?

Reply to your Gumroad receipt within 30 days and you get your money back. Questions and refunds are both handled through that receipt.

Turn over one jar tomorrow morning

Read the first five names. The guide shows you what to look for, and what to buy instead.

Available soon

Digital PDF. $27, one payment.

Available soon